New Venture Sales Enablement

Situation

My consultancy formed a new joint venture with a top-tier digital marketing platform company. We knew that real-world examples would boost our sales, but as a new venture, we had no history of joint project delivery.

Insight & Action

Realizing we had everything needed to create speculative work samples, I dove in to address the problem. I began by leveraging internal research to craft consumer personas and customer journeys. By interviewing internal experts, I ensured we highlighted the most critical parts of our sales funnel. Next, I created strategy briefs and collaborated with a team of designers to produce sample eCommerce assets. These assets served as compelling sales collateral, illustrating to prospective clients the potential of an actual project.

Results

This proactive approach led to a surge in sales growth and earned us public recognition as the digital marketing platform's most decorated consumer experience partner. Our work became essential guides for digital strategy and creative teams, helping clients achieve their marketing and sales goals.